Essential service category
Vehicles need maintenance regardless of the economic cycle. Repair is need-based, not discretionary.
01
Franchise Opportunity
A different kind of repair shop.
Fourteen active Texas locations. A decade of refinement. A brand customers describe as 'honest' before anything else. We're now selecting a small group of operator-partners to bring this model to new markets.
02
The Brand
Built one customer at a time.
Not one slide deck.
Integrity 1st was started with a simple promise: honest repair at a fair price. No upsell games. No dealership-style pressure. The brand grew because customers told their neighbors, not because we ran a campaign.
-
2015
First shop opens
A single bay in Plano. The founding promise: honest repair at a fair price.
-
2018
Three locations
Customer-driven growth — same team, same standards, more bays.
-
2020
Tech-enabled operations
Digital vehicle inspections, two-way customer SMS, modern shop management.
-
2024
Fourteen locations
Across Texas. 9,000+ verified customer reviews. 4.9 average.
-
2026
Franchising opens
A small, deliberate group of operator-partners invited to bring the brand outward.
01
Why we exist
Auto repair has a
trust problem.
Customers walk into most repair shops expecting an upsell. Integrity 1st was built around removing that experience. It is a different operating model, not a different marketing line.
Clear estimates before the work starts. ASE-certified technicians. A 2-year / 24,000-mile limited warranty on qualifying parts and labor. The same answer whether the customer drives a 2008 Civic or a new F-150.
What customers say
"Honest, fair, and they explained everything before they did it."
"They told me my brakes were fine when another shop said I needed new ones."
"Twenty years of going here. Never been pressured. Never been wrong."
9,000+ verified reviews
4.9 ★ AVG
04
Brand Values
Five letters.
One operating standard.
The values aren't on a poster in the break room — they're how the bay runs every day. Every franchisee carries them forward.
T
Trust
Customers come back because they were treated like adults — given facts, given options, never pressured.
T
Transparency
Written estimates before any work. Photo and video documentation. No surprise charges, ever.
F
Fairness
Honest repair at a price that's fair. The same answer for the regular customer and the first-time visitor.
Q
Quality Workmanship
ASE-certified technicians. 2-year / 24K-mile warranty on qualifying parts and labor. Continued training paid for and required.
C
Customer Care
We remember names. We follow up. The relationship matters more than the transaction.
06
Industry Opportunity
A category built
on needs-based
demand.
Auto repair demand is steady and structural rather than discretionary. Operators who run the business consistently tend to build long-running practices.
Aging vehicle fleet
The average car on U.S. Roads is now over 12 years old. Older vehicles need more service.
Dealership alternative demand
Customers actively seek independent shops they can trust as factory warranties expire.
Fragmented competition
Most local competitors are single-shop independents with limited brand presence and limited systems.
04
Full-Service Model
Every car.
Every service.
One trip. One trusted shop. All makes and all models. A full-service model means customers stop bouncing between specialists, and you capture more of the long-term relationship.
Services Offered
Routine maintenance
Brakes & rotors
Engine diagnostics
A/C & heating
Tires & alignment
Suspension & steering
Transmission service
Electrical & batteries
Oil & fluids
State inspections
Pre-purchase inspections
Warranty repairs
01
2-Year / 24K-Mile Limited Warranty
Limited warranty on qualifying parts and labor. Honored at participating Integrity 1st locations, subject to warranty terms.
02
ASE-Certified Technicians
ASE-certified technicians across operating bays. Continued training supported at the brand level.
03
Transparent Pricing
Written estimates before any work. Photo and video documentation of issues. Customers approve repairs before they start.
07
Built Different
What sets the model
apart.
Industry default vs. how Integrity 1st operates — line by line.
Dimension
Industry default
Integrity 1st
Pricing transparency
Verbal, often after work begins
Written estimate, photo + video before authorization
Technician training
Variable, often informal
ASE-certified, brand-funded continued education
Warranty
12 months / 12K miles typical
2-year / 24,000-mile limited warranty · honored at participating Integrity 1st locations
Customer relationship
Transactional
Relational — repeat & referral driven
Brand presence
Independent or large national chain
Local franchise · brand-managed marketing
Vehicle scope
Often specialty (brake, oil, exhaust)
Full-service · all makes, all models
06.B
Available Markets
Now franchising across
37 states.
Integrity 1st is currently reviewing qualified franchise candidates across most of the country. The list below mirrors current registration and exemption status; the interactive territory map lives on the available-markets page.
Now Available · 37 States
Alabama
Alaska
Arizona
Arkansas
Colorado
Connecticut
Delaware
Florida
Georgia
Idaho
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Mississippi
Missouri
Montana
Nebraska
Nevada
New Jersey
New Mexico
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
West Virginia
Wyoming
Not Currently Available · 13 States
California
Hawaii
Illinois
Indiana
Minnesota
New Hampshire
New York
North Dakota
South Dakota
Vermont
Virginia
Washington
Wisconsin
Not seeing your state? Reach out. We evaluate new territories as franchise registrations and exemptions clear.
View interactive territory map →
03
Ideal Candidate
We're not
for everyone.
We're a small franchise system growing deliberately. The operators we move forward with tend to share a similar profile across capital, leadership, and operating discipline.
+
We're looking for
- Operators and leaders who set the tone
- Communicators who can build a local team
- Financially prepared and disciplined
- Multi-unit minded. But patient
- Community-builders, not deal-chasers
- People who follow the playbook
−
Not a fit
- Passive investors looking for absentee
- Anyone chasing a hype cycle
- Operators who won't follow brand standards
- People who view repair as just transactions
- Anyone uncomfortable with transparency
03.B
A clearer line
Who this
isn't for.
Said plainly. Saves both sides a discovery call and a lot of polite back-and-forth.
01
Passive investors looking for a hands-off return
02
Operators who treat customers as transactions
03
Buyers looking for a quick flip
04
Anyone uncomfortable following brand standards
05
Owners who cut corners when no one's watching
08
From the Founder
"A decade ago in DFW, we set out to bring trust and transparency back to auto repair. One shop grew into a regional Texas footprint, built on relationships with our customers, our team, and now our franchise partners. We're building a legacy of service."
Kevin founded Integrity 1st Car Pros in 2015 in Plano, Texas, after years in the automotive service industry, with a simple mission: bring integrity back to auto repair. The company has since grown from a single Plano shop into one of the highest-rated automotive service networks across Dallas–Fort Worth and Houston.
We're now inviting a small group of operator-partners to bring this same standard to their communities, with the same expectations of quality, transparency, and consistent execution we hold ourselves to.
Kevin Syed
Next Step
Start the conversation.
A short qualification form to begin. We review every submission and respond within one business day.